Launched in October 2013, all MODELROCK products are proudly VEGAN + CRUELTY FREE. Our globally renowned brand, has a strong catalogue of distributors, stockists, makeup artists and fashionistas who love and use MODELROCK lashes in their professional makeup kits and or retail the products through their stores and beauty salons. Regarded for our amazing quality and innovation in faux lashes we added complementary products to our faux eyelash range focusing on lip products. With the emerging popularity of Liquid to Matte Liquid Lipsticks in 2014 we developed our own exclusive formulations. Not content with an ‘off the shelf” formulation a long time was spent developing, formulating, testing and fine tuning. The end result was MODELROCK Liquid Last liquid to Matte Lipstick. We now have 5 different lipstick ranges to choose from and all are 100% Vegan + Cruelty Free with the perfect balance of pigmentation, hydration, staying power and fast-drying time. Extensive product development ensure that our cosmetics, like our lashes, are of the highest quality and standard, and remain highly regarded in the global makeup industry. Remaining a VEGAN + CRUELTY FREE company is extremely important to us as we are animal lovers and believe that animals were put on this earth with us to be LOVED and NOT to be used in, or as a part of, any cosmetics or lashes.